PPC Advertising Services
PPC is the only channel where you can buy your way to the top of Google's US results page, which is exactly why it punishes sloppy measurement faster than any other.
We fix tracking before touching budget. That means verifying GA4 and platform conversion tracking end to end, checking that conversion values reflect actual revenue rather than a placeholder, deduplicating the conversions that get counted twice, and implementing server-side tracking where browser restrictions have quietly eroded your data. Every account we take over has at least one measurement problem, and until it is fixed, optimization is just moving budget around on the strength of numbers that are wrong.
Then the account itself: structured around margin and intent rather than by whatever the previous agency's template did, with budgets set from what a customer is genuinely worth to you. Search terms get reviewed and negatives applied continuously, because that is where paid search budget quietly leaks. Automated bidding is used deliberately, with the right conversion signals feeding it — it works well when the data underneath is clean and fails expensively when it is not. You get a monthly report in revenue and cost per acquisition, alongside the same report that covers your SEO.
What's included in PPC Advertising Services
Tracking audit & repair
GA4 and platform conversions verified end to end, deduplicated, and valued at real revenue.
Account restructure
Campaigns rebuilt around intent and margin, with budgets set from customer value rather than habit.
Keyword & negative management
Continuous search term review and negative lists — the single biggest source of wasted PPC spend.
Ad copy & extensions
Copy tested systematically, with assets and extensions kept complete and current.
Landing page alignment
Message match between ad and page, with pages built or fixed by the same team when needed.
Revenue reporting
Monthly reporting in spend, revenue and cost per acquisition — with SEO in the same document.
How PPC Advertising Services work
Step 1: Fix tracking first
GA4, server-side events and conversion values verified before spend moves. Bad data buys bad decisions.
Step 2: Structure the account
Campaigns built around margin and intent, with budgets set from what a customer is actually worth to you.
Step 3: Test deliberately
Creative, audience and landing page tested one variable at a time, with a sample size that means something.
Step 4: Report on money
One monthly report in revenue and cost per acquisition — the same report that covers your SEO.
PPC Advertising Services FAQ
How do you charge for PPC management?
A flat monthly fee based on account complexity and workload, not a percentage of spend. Percentage pricing gives an agency a direct incentive to recommend more budget, which is a conflict of interest we would rather not build into the relationship.
What's a realistic budget to start with?
Enough to gather statistically meaningful data in a reasonable time — in most US B2B and service markets that means at least a few thousand dollars a month. Below that, campaigns take so long to learn that you are paying management fees on a test that cannot conclude.
Do you use automated bidding?
Yes, where the conversion data supports it, which is most accounts once tracking is fixed. Automated bidding is only as good as the signals it is fed — feeding it a badly configured conversion action is how accounts end up optimizing confidently toward the wrong outcome.
How long before PPC works?
You will see traffic immediately and meaningful optimization data within two to four weeks. Campaigns typically need six to eight weeks to move past the learning phase and give you a stable cost per acquisition to judge against.
Related services for US businesses
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Single-purpose, fast, message-matched pages built for paid campaigns and tested properly.
Learn moreConversion Rate Optimization Services
Funnel analysis, research, prioritized hypotheses and properly powered A/B testing.
Learn moreTell us about your site.
We'll map the plan before you pay for anything.
A short call, a crawl of your site, and a written plan — services, links, timeline. No ranking guarantees, because nobody honest gives them.
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