Influencer Marketing Services
Influencer marketing works when the creator's audience genuinely overlaps with your buyers. Most of the money wasted in it is spent finding that out afterwards.
So we verify first. Every creator is checked for audience authenticity, engagement quality that is not obviously purchased, geographic and demographic overlap with your customers, and brand safety across their recent output — not just the tidy top of their feed. Mid-tier and micro creators usually outperform large accounts on cost per acquisition in US consumer categories, and we shortlist accordingly rather than by follower count.
Then the parts brands routinely get wrong: contracts that specify deliverables, timing, exclusivity and usage rights, so the content you paid for can be reused in ads instead of expiring in a week. FTC disclosure is treated as a requirement rather than a suggestion — clear, conspicuous and correctly placed, because in the United States the liability for undisclosed endorsements sits with the advertiser as well as the creator. Measurement uses unique codes, tracked links and lift analysis, with honest acknowledgement that a portion of influencer impact is genuinely hard to attribute.
What's included in Influencer Marketing Services
Creator sourcing & vetting
Audience authenticity, engagement quality, demographic overlap and brand safety checked before outreach.
Outreach & negotiation
Approach, rate negotiation and scheduling handled, with rates benchmarked against the category.
Briefs & FTC compliance
Creative briefs that leave room for the creator's voice, with disclosure requirements built in.
Contracts & usage rights
Deliverables, timing, exclusivity and paid usage rights agreed so content can be reused in ads.
Campaign management
Product seeding, content approvals and posting schedule coordinated end to end.
Measurement
Unique codes, tracked links and lift analysis, with the attribution limits stated rather than hidden.
How Influencer Marketing Services work
Step 1: Fix tracking first
GA4, server-side events and conversion values verified before spend moves. Bad data buys bad decisions.
Step 2: Structure the account
Campaigns built around margin and intent, with budgets set from what a customer is actually worth to you.
Step 3: Test deliberately
Creative, audience and landing page tested one variable at a time, with a sample size that means something.
Step 4: Report on money
One monthly report in revenue and cost per acquisition — the same report that covers your SEO.
Influencer Marketing Services FAQ
Micro-influencers or big accounts?
Usually micro and mid-tier. They cost far less per post, tend to have more engaged audiences, and in US consumer categories consistently produce better cost per acquisition. Large accounts make sense for reach and brand association when that is genuinely the objective.
How do you spot fake followers?
Engagement rate relative to audience size, comment quality, follower growth patterns, audience geography against the creator's own market, and third-party audit tooling. A creator with 200,000 followers and forty generic comments per post is a straightforward decline.
Who owns the content afterwards?
Whatever the contract says, which is why we negotiate usage rights up front. Paid usage rights for a defined period cost more but let you run the content as ads — frequently the highest-return part of the whole campaign, and routinely forgotten until it is too late.
How do you handle FTC disclosure?
As a hard requirement in the brief and the contract: clear, conspicuous, in the post itself rather than buried in a comment or hidden behind a more link. In the US the advertiser shares liability, so this is not a corner worth cutting on the creator's behalf.
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We'll map the plan before you pay for anything.
A short call, a crawl of your site, and a written plan — services, links, timeline. No ranking guarantees, because nobody honest gives them.
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