SEO Audit Services
Most SEO audits are a tool export with a logo on the cover. Ours is a decision document: what is wrong, what it is costing you, what to fix first, and what each fix is worth.
The audit covers four areas and reconciles them against each other, which is where the useful findings live. Technical: crawl, render, indexation, speed and architecture. On-page: keyword mapping, cannibalisation, intent mismatch and internal linking. Content: coverage gaps against US demand, thin and outdated pages, and which existing pages are worth updating rather than replacing. Off-page: your backlink profile against three named competitors, with the gap quantified per target term.
Every finding carries evidence — the crawl row, the Search Console query, the screenshot — plus an estimate of the traffic or revenue at stake and a difficulty rating, so the list sorts itself into an order that survives a conversation with your engineering lead. You get the document, a recorded walkthrough, and a call to argue with us about the priorities. Whether we do the implementation afterwards is entirely your call; the audit is a standalone deliverable and yours to take anywhere.
A second audit six months or a year later is often more useful than the first, once the initial fixes have had time to show in Search Console — it shows what actually worked, what stalled, and what changed on the site or in the market since. We keep the original findings on file, so a follow-up starts from what changed rather than repeating the same ground.
What's included in SEO Audit Services
Technical findings
Crawl, render, indexation, Core Web Vitals and architecture, each traced to a specific cause.
On-page & keyword analysis
Keyword-to-URL mapping, cannibalisation, intent mismatches and internal link opportunities.
Content gap analysis
What US searchers ask that you don't answer, and which existing pages are worth updating.
Competitor backlink gap
Your profile against three named competitors, with the authority gap quantified per target term.
Prioritized roadmap
Every fix ranked by estimated value and effort, in an order your developers can actually work through.
Walkthrough & Q&A
A recorded walkthrough plus a live call, so the reasoning survives past the document.
How SEO Audit Services work
Step 1: Audit & map
Crawl the site, mine US search data, map every URL to an intent. Nothing gets built before the plan exists.
Step 2: Fix the foundation
Indexation, site speed, internal links and on-page work first — links land on a site that can hold them.
Step 3: Earn authority
Manual outreach, guest posts and niche edits on real US publishers with visible metrics. No PBNs, ever.
Step 4: Report & scale
Search Console and GA4 in one monthly report. Double down on what's moving, cut what isn't.
SEO Audit Services by state
Where the search market differs enough to deserve its own plan — each page is written for that state's metros, geography and competition.
Alabama
A prioritized SEO audit for Alabama businesses that reads search demand in Birmingham, Huntsville, Mobile and Montgomery separately and ranks every fix by what it is worth.
See AlabamaCalifornia
An SEO audit for California businesses that reads Los Angeles, the Bay Area, San Diego and Spanish-language search as separate markets and ranks each fix by its value.
See CaliforniaColorado
An SEO audit for Colorado businesses that reads the Front Range as one connected market, separates seasonal mountain-town demand, and ranks every fix by what it is worth.
See ColoradoFlorida
An SEO audit for Florida businesses that treats each metro as its own market, covers Spanish-language search around Miami, and ranks every fix by its value.
See FloridaHawaii
An SEO audit for Hawaii businesses that reads Oahu, Maui, Kauai and Hawaii Island as separate markets, accounts for mainland searchers, and ranks every fix by value.
See HawaiiIllinois
A prioritized SEO audit for Illinois businesses, ranking technical, on-page, content and link fixes by value across Chicago and the downstate markets.
See IllinoisSEO Audit Services FAQ
How long does an SEO audit take?
Two to three weeks for a typical business site, longer for large e-commerce or enterprise sites where log analysis and sampling are involved. We would rather take the extra week than hand over an export nobody can act on.
Do I have to hire you for the implementation?
No. The audit is a standalone deliverable, written so another agency or your in-house team can work from it. Plenty of clients take it and implement it themselves — that is a legitimate outcome, and it is priced as its own piece of work for exactly that reason.
What do you need access to?
Google Search Console and GA4 at minimum, plus CMS or staging access if you want implementation notes specific to your setup. Server log files help considerably on larger sites. We work with read-only access wherever it is available.
How is this different from a free audit tool?
Tools list problems; audits rank them and explain what each is worth. A tool will report four thousand issues with equal weight, most of which do not matter. The value is in the analyst deciding which twenty do, and proving it with your own Search Console data.
Related services for US businesses
Technical SEO Services
Crawling, indexation, speed and Core Web Vitals — the foundation everything else is built on.
Learn moreSearch Engine Optimization Services
The whole discipline under one plan — technical, on-page, off-page, content and reporting.
Learn moreOn-Page SEO Services
Titles, headings, copy, internal links and schema, mapped one URL to one intent.
Learn moreEnterprise SEO Services
Template-level strategy, crawl budget and governance for large US sites and internal teams.
Learn moreTell us about your site.
We'll map the plan before you pay for anything.
A short call, a crawl of your site, and a written plan — services, links, timeline. No ranking guarantees, because nobody honest gives them.
Get a proposal →